Last month, I had the opportunity to attend South by Southwest in Austin, Texas. From workshops covering social media privacy policies to learning what journalism can from science this conference had it all. I learned so much great information I thought I would share, enjoy!
This semester we have discussed the role and influence bloggers have on their followers.So I was delighted to attend the, “How to Raise Awareness Through Blogger Outreach” session facilitated by Beverly Robertson, Debbie Bookstabber, Katherine Stone, and Kristine Brite McCormick. It’s no secret that mommy bloggers dominate the blogsphere, so here are their top tips for maximizing your blog potential.
1. Blog often, blog well!
2. Routinely publish multimedia content, print stories related to your area of expertise.
3. Doesn’t have to be big production, just relevant, interesting or useful information.
4. Use Social Media and word of mouth to drive traffic to your online presence.
5. Tackle issues that are hot topics in the news.
It’s no secret that journalists and media professionals are going to have to become more savy with video if they want to stay relevant in this climate. Whether you’re using video to supplement your print pieces or using it to make a short promotional video for a client, knowing how to shoot, edit, and produce video is a great skill to have. Here are the top ways to make your videos stand out!
- First, ask yourself why are you telling this story visually?
- Video should be complementary to print stories, but should also be compelling as stand alone pieces.
- Detail is key!
- Audio is IMPORTANT! Audiences will forgive anything but bad sound.
- Collaboration can be helpful. Find someone who cares about something different than you.
- People want longer content! People want to develop a deeper experience with video.
- Journalists should take on the introvert/extrovert stance to producing video.
- When communicating science a huge misconception is that facts speak for themselves
- How we create and facilitate information is important!
- Visualize the facts to narrate the story!
- Visuals are easier to comprehend, allow you to convey more, and provide audiences with a deeper emotional connection!
- Discover the problem, before the facts!
- People need to know that you care, before they care what you know!!!!!!