Note before you start reading this one – this post was actually intended to be a part of a class presentation. But as is often the case in creative endeavors, it was never used and left on the proverbial cutting room floor. So I decided to post it here. Enjoy.
It used to be that if you wanted to read a book, periodical, or magazine, you had one of two options: you went to the library or to a bookstore. These two options are still very much in existence, but consider the impact of the internet and the radical effect it has had on the way we receive much of our media input.
When I think of books, the image that almost immediately crosses my mind is the Amazon.com homepage. Launched in 1996, it was revolutionary in that it offered a wide variety books – far more than could ever be offered by a single store – and it would ship books that you purchased to an address of your choosing. You know longer had to go to a library or store to get new reading material; it came to you. Amazon.com has since grown into a global corporation that offers far more products than books to include movies, games, and electronics. Speaking of electronics…
In 2007, Amazon.com launched the Kindle, an e-reader that enabled a customer to download books from Amazon.com directly. No waiting on a book to be shipped. You could now download a book instantly. And the Kindle itself is capable of storing hundreds of e-books. Think about this for a second. Thanks to new technology, you can carry hundreds of books in your backpack, briefcase, pocket book, etc. at the same time. Not 10 years ago, this was physically impossible.
To carry this trend further, in 2012 most smartphones and tablets have the capability of installing e-book apps. You don’t even need to buy a Kindle, really. You merely need to download the Kindle app. You can be in a conversation at your office and have a book recommended to you. Using the Kindle app on your phone, you purchase a new book. Since you also have the same app on your tablet, both devices sync and are updated by your Amazon.com account. You can now have a new book anytime you want it, anywhere you want it, on multiple devices. The same holds true for various magazine and periodical apps and features. All of these media sources available on one compact device. And most of those devices can stream movies and T.V. shows as well.
No, this posting was not intended as free advertising for Amazon.com. However, as a loyal Amazon.com customer for the last 13 years, I highly recommend their services and Kindle products and apps.